The place to find out how well your case works isn’t in the court room – it’s with TrialQuest. Through in-person or remote mock trials and focus groups, trial teams can conduct comprehensive, first-person tests on any case as a more valid and reliable means of determining the likelihood that jurors will perceive the case as you hope or expect. Mock trials and focus groups aid with:
- Case strategy and theme development
- Early risk assessment
- Case strategy refinement
- Expert or lay witness evaluation and effectiveness
- Clarity of demonstratives or exhibits
- Juror perception of the case
Focus Groups
An interactive Focus Group allows you to respond to questions from the mock jurors throughout the event and is particularly useful at the beginning stages of case development.
- Focus groups provide valuable insights into the persuasiveness of case themes, influence of evidence, and effectiveness of witnesses.
- Focus groups can be conducted in abbreviated, half-day sessions or in full-day sessions.
- Multiple focus groups are optimal to examine the consistency of responses across mock jury panels.
As the trial date approaches and you are ready to practice your presentation in a more formal, structured format, a mock trial will best suit your needs.
Mock Trials
Many times, attorneys believe they have determined the key themes of their case that will predict a verdict. Often, they will contemplate their trial strategy by discussing the major case issues with other attorneys. However, when a jury panel consisting of laypersons listens to a case, their views and perceptions are often quite different from those of trained legal professionals.
- Mock trials typically require a full-day session.
- During a Mock Trial, participants playing the role of jurors are exposed to the arguments on each side of the case and are then asked to deliberate and determine a verdict.
- Attorneys can view the deliberations and final verbal questioning sessions from a separate viewing room.
- In-person mock trials leverage our Moment-to-Moment® computer-based measuring system, allowing attorneys to watch on-screen, in realtime, as mock jurors instantly rate all aspects of their presentation.
- During a final debriefing session, interaction between the mock jurors and the facilitator allow for deeper probing into the psyche of the juror.
- This data is analyzed by our jury consultants to determine the consistent themes across jury panels. Case themes that are consistent across groups can be expected to influence the impaneled jury for the trial.
Mock trial research allows the attorney to strategize trial presentation and target it directly to the jury.
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